|
 Nearly
one-third of Canadians found their most recent job via the internet
according to a recent study released by Kelly Services Inc. Kelly, an
international temporary staffing company, released the results of their
Global Workforce Index January 2008. The index is a result of a survey
of 115,000 respondents in 33 countries, including 11,000 Canadians.
According to Kelly 32% of Canadians found employment online, more than any
other medium, with 'word of mouth' the second best strategy accounting for
more than one-fifth of successful job searches. Interestingly, only 8%
of respondents found their jobs from newspaper ads. The survey also
reported that online recruitment is considered by candidates to be a better
way to find a job, with 71 percent pleased with the outcome compared with 57
percent of respondents satisfied with traditional written and posted
applications.
"With the popularity of online job boards, social networking sites, and
technology-driven recruiting systems increasing exponentially, people are
now very confident about applying for jobs online while employers are
becoming much more skilled at managing online recruitment," said Karin
French, vice president and managing director, Kelly Services Canada.
For Canadian employers, this means that utilizing the internet will be an
important factor in their search for quality staff. There are a large
number of job posting sites available to employers, offering a range of
services at a broad range of prices, from
free employment advertising
sites to much more expensive, multifunction service providers. A
single monthly online employment ad can range anywhere from zero to $700
dollars, depending upon the employment site selected.
 French
contends, "Although online recruitment eclipsed all other forms of hiring
including 'word of mouth,' direct approach, and newspaper advertising,
candidates should use multiple search methods as competition increases in
the job market."
Likewise, job seekers are well advised to examine a variety of online and
offline job sources while conducting their job search. Small to
medium-sized firms that offer excellent employment and growth opportunities
may not consistently be able to afford more expensive newspaper and
internet-based advertising. "Check a variety of job sites when
searching for employment to make sure you are finding all of the
opportunities available to you," urges TorontoJobClassifieds.com associate
editor Maddie Woods. "Checking only one or two sources limits the
number of jobs you will find. Using smaller, local web sources to find
jobs may also mean less competition than for postings found on the highly
promoted national and international sites." The bottom-line is on-line for
both Canadian employers and job seekers, as the ever-more pervasive internet
dominates the job search horizon.
 
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